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The Communities for Refugees campaign was launched by Reset in October 2020 and ran until April 2021. This was the first coordinated attempt at sponsor recruitment in the UK. For the first time, charities across the refugee protection sector and faith organisations promoted Community Sponsorship to their networks using consistent branding and messaging.
Our priority for this campaign was to increase the number of Community Sponsors rather than to raise general awareness of Community Sponsorship. Our communication was therefore targeted at people who, based on evidence from the UK and Canada, were the most likely to set up Community Sponsorship groups. To reach our target audience, we connected with organisations whose audiences matched or heavily overlapped with ours, and encouraged them to share the campaign with their followers. This saw the campaign promoted widely within the refugee protection sector and by a number of faith organisations, as well as by existing Community Sponsors and Lead Sponsors.
We aimed to take prospective sponsors who engaged with the campaign on a journey that would inspire them to take part in Community Sponsorship while also communicating the level of commitment that this programme demands. The journey involved: registering interest by signing up to a mailing list; attending an introductory webinar; and speaking 1:1 to a member of the Reset team. Once a prospective sponsor completed these steps, they would be ready to connect with a Lead Sponsor and begin setting up a new Community Sponsorship group.
We’ve put together a short report covering the key results of the campaign, along with a summary of what we’ve learnt and how we plan to build on the campaign going forward.
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Come together locally to welcome a refugee family. Find out how Community Sponsorship helps refugee families in need build a new life in the UK with confidence and dignity.
There are so many ways to show your support. Find out more about how to get involved.
How do I sponsor a refugee family? How does the process work? Reset is here to support you every step of the way.
Wherever you are on the fulfilling and thrilling journey through Community Sponsorship, we have training courses, videos, articles and more, all designed to help your group and the family you support.
From drop-in sessions to UK-wide networking events, we bring together people and professionals involved in all stages of the Community Sponsorship journey.
Our toolkits are designed to make it easy for you to support community-led welcome, including resources for local groups, support for potential lead sponsors, and practical advice for Local Authorities.
Research, monitoring and evaluation are essential for making evidence-based decisions that help community-led welcome to flourish.
Make an extraordinary difference to the lives of people who have lost everything by signing up to our (free) Landlords for Refugees register.
Not everyone can donate their time, so if you are choosing to donate money today instead or as well as, thank you. Your generosity is vital to the work we do support community-led welcome of refugees.
We empower volunteers to welcome refugees into communities across the UK, and we’re inviting you to be part of our movement. Together, let’s shape a better future.
Help others by sharing your account. Why were you attracted to community-led welcome? What worked, what did you learn, what has the experience been like for you?
Community-led welcome isn’t about one organisation. We work with a range of organisations and individuals to deliver our work and to grow the movement.
